Which practice is prohibited in marketing Medicare Supplements?

• A. Providing a written description of benefits
• B. Using deceptive advertising
• C. Disclosing policy exclusions
• D. Presenting premium comparison

Answer: (B)

Deceptive advertising is prohibited in marketing Medicare Supplements because it can mislead consumers about what the plan actually covers, how costs work, and how benefits interact with Medicare. Marketing materials must be truthful, clear about benefits and exclusions, and not imply endorsements by Medicare or promise coverage beyond what the plan provides. Providing a written description of benefits and disclosing policy exclusions are standard, appropriate practices that support accurate understanding. Presenting premium comparisons is allowed when the information is current and accurate, helping consumers compare plans fairly. The essential rule is to avoid any advertising that could mislead or confuse someone about a Medigap policy.